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The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

The Great Ritz Holiday Parade marks a new way for the butter cracker brand to market during the holiday season.

These six tips offer effective ways to use Twitter as a lead generation tool.

In both B2C and B2B marketing, understanding the behavior of Gen Y can help drive increases in email metrics and can positively impact purchase behavior.

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

Marketers who are creative and timely can turn the short holiday shopping season to their advantage. Here’s how.

Lists featured this week include Air Age Media and Sun Magazine.

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.