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The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:

All-in-one social management solutions allow marketers to listen to what social users want

For video marketing, CMOs are making more assumptions than using hard data to get it right.

Make sure you’re not making these four mistakes that can hurt brand loyalty.

New report details paid, earned and owned social media trends for the first quarter of 2014.

As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.

CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.

Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.

We asked four top marketers for their thoughts on the best personal and professional uses of mobile media.