Search Results for: data

Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

This article helps us understand and employ these four must-have digital marketing competencies.

Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

We sat down with Fitzgerald to talk about how tech has changed the marketing world, why CMOs and CTOs need to work together to achieve success for a company.