Search Results for: data

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.

The “Benihana Digital Passport Challenge” encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.

It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

Lists featured this week include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.

Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.

This research report from eMarketers finds that education is a big problem for businesses in hindering the use of Big Data.

Here are three strategies to help marketers tune into the right customer feedback messages and data on social media.

A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shopping may have looser purse strings than those using lap or desktop computers.