Search Results for: data

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.

When international cloud computing/big data corporation EMC was looking to centralize and optimize data from across its global network, it turned to the team at Harte Hanks.

Mobile apps are an effective way for consumers to interact with your brand, but getting your hands on and analyzing the relevant data on just how consumers are using an app is a big challenge facing marketers.

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.

The need to make mobile media part of your lead generation strategy today is obvious. What isn’t so obvious is how to integrate mobile in a way that will effectively engage consumers and not run afoul of privacy and regulatory issues.

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.

Penton has launched its new SmartReach division, featuring a database of 16 million B2B records representing 7.8 million unique businesses.

Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.

Data analysis of social sentiment isn’t perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.