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About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]

CM talks the evolution of big data and predictive analytics, how technology has evolved to bring the benefits to more marketers and where the space is heading in the future with data scientist Dean Abbott.

If you don’t learn how and where to reach Millennials, be prepared to lose their business.

Most lead generation companies offer both shared and exclusive leads, although shared leads are more common.

Marketing automation is helping secondary education marketing services provider Helix Education generate leads for colleges and universities.

An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.

To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.

A campaign is just a wrapper for the offer, and and it’s pretty hard to be genuinely customer-centric without understanding the role the offer plays in marketing.

This article helps us understand and employ these four must-have digital marketing competencies.