Search Results for: data

Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.

Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

Data is an integral and constant component of any successful app marketing campaign.

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.

The lines may have blurred but there are still key differences between B2C and B2B buyers.

Lists featured this week include Healthy as a Horse and Keekoo.com.

Those inactive members may be draining precious resources from your loyalty program.

“Make it pop” is one of the most common—and infuriating—questions creatives hear.

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.