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A look inside IBM’s annual Smarter Commerce Global Summit.

A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.

This author makes the case that summer marketing is more about consumer behavior and other lifestyle factors rather than big summer holidays.

Marketers are finding ways to use social peer pressure as a marketing tool to move consumers to action.

Here are 4 mobile tactics retailers can use to bring consumers into a brick and mortar store.

The most successful CMOs determine how best to allocate their resources, a task that can seem overwhelming when examining complex marketing budgets.

Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost, according to Forrester Research.

A mobile marketing tour is an important marketing component in Red Roof’s launch of its new PLUS+ lodging properties.