Search Results for: data

Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.

This infographic includes lots of stats on email subscribers so you can see how your emails stack up.

As B2B marketers, maybe it’s time to take a look back at the value our solutions are already bringing to the markets we serve—rather than waiting for the development team to provide the next solution.

Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.

We sat down with Fitzgerald to talk about how tech has changed the marketing world, why CMOs and CTOs need to work together to achieve success for a company.

The vast majority of businesses are embracing mobile apps, but many still have a limited mobile infrastructure, according to a recent benchmarking report from Urban Airship.

Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:

All-in-one social management solutions allow marketers to listen to what social users want

For video marketing, CMOs are making more assumptions than using hard data to get it right.

Make sure you’re not making these four mistakes that can hurt brand loyalty.