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Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Lists featured this week include Coupon Clippers Club and Discount Dance Supply.

Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

Lists featured this week include New Hampshire Public Television and Elite Bakers.