Search Results for: data

Online retail is growing, but not as fast as offline brick-and-mortar is contracting.

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass, […]

Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

Lists featured this week include National Geographic Society Donors and the American Door and Window Institute.

Lists featured this week include Bally’s Total Fitness Member Statements and Gerber Babies Email.

Fifty percent of marketers don’t have a clear view of their customers’ decision making journey, or a clear understanding of where they need to focus their marketing efforts,

With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Chief marketing officers need to be on top of industry trends and technology, so in an effort to help them get the most from their teams, IBM and The Wharton School of U. Penn announced a new CMO education program to bridge the gap between traditional, digital and data-driven marketing.