Search Results for: data

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

Lists featured this week include Magellans and Catherines.

You may think you’re listening during phone calls with customers. But are you really hearing what they’re saying to you?

Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.

True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.

If managed intelligently with some analytical horsepower, push messaging is an incredibly powerful customer engagement tool.

While marketers may still track spend across channels, the shift toward contextual marketing is real.

“Happiness” isn’t a term many passengers use to describe their air travel experience.

Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.

No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.