Search Results for: data

Lists featured this week include Coins of America and the Wealthy Doctor Newsletter.

Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?

Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.

Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.

If only we could predict the future. Well, someone else is doing it for us. Here’s 10 marketing trends to move us toward the future.

Lists featured this week include Wildwood Press Dog Masterfile and the Daily Bellwether.

Consumer demand for personalized buying experiences across all channels is at an all-time high, but a new IBM/Econsultancy study shows that there’s a big disconnect between how well brands think they are marketing and how customers actually feel.

Managing complex marketing technology deployments can be a challenge, and it’s up to marketing and IT departments to come together to create a tech blueprint that will allow marketers to handle campaigns and customer relationships.

This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.

Getting the best right information out of your CRM system can improve your marketing mix across all channels.