Search Results for: data

Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.

Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.

Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.

B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.

If you’re leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.

U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here’s what you need to know.

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.

Lists featured this week include Christian Reader and DiabeticNewsToday.com.

Target is upping its data game to learn more about its customers so it can be more personal in its communications.