Search Results for: data

Ancestry.com has tons of user data from its 2.7 million subscribers, and it created a new Marketing Infrastructure group within its organization to handle it all, with team members who have the IT expertise, marketing skills and analytics know-how to work closely with all of those individual groups.

There are some challenges and potential missteps that marketing teams need to be aware of when leveraging new ROI dashboard tech solutions.

Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?

Lists featured this week include Celtic Croft and Midnight Velvet.

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

Not all marketing-related technologies are equally important, nor are they always necessary.

The formula for calculating return on ad spending is simple enough but the practical application of this data is the missing piece for many companies.

What factors would the partners of SC&P take into consideration when selecting a marketing measurement solution in today’s data-driven world?

The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?

Lists featured this week include Hospital Administrators and Hartford York.