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Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!

Getting users to download a mobile app is only the tip of the iceberg. Do you have a strategy in place for continued engagement?

Here’s five ways direct mail can be an effective part of your multichannel strategy in 2015.

This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.

2015 marketing predictions come in all shapes and sizes. Here’s a few insights to chew on.

Lists featured this week include Talbots and Make-a-Wish.

A ZenithOptimedia study has revealed projections for global ad spending in 2015, with online advertising estimated to grow 15 percent over the next two years, fueled by mobile and display ads.

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy.

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists