Search Results for: data

Lists featured this week include Crain’s Business and Blaylock Wellness.

Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.

A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.

Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.

A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .

Lists featured this week include Yoga Journal – Teachers Plus and UpBra.

This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.

Lists featured this week include Air & Space Smithsonian Magazine and Lehman’s.

By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance.

Kevin Krone, CMO of Southwest, shares his thoughts on a number of issues including the state of marketing, the company’s rebranding and data.