Search Results for: data
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Data & Analytics
Chief Marketer Listline July 1
Chief Marketer and NextMark offer a selection of files new to market.
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Agencies
5 Essentials for Sampling Success
Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.
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Agencies
The Changing Role of the Executive Creative Director: Q&A
Matt Rand, Chief Creative Officer, Archer Malmo, talks candidly about the changing role of the ECD, working with Millennials and the technology craze.
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Agencies
Chief Marketer Listline June 23
Chief Marketer and NextMark offer a selection of files new to market.
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Data & Analytics
Why Real-Time Data Should Matter to Marketers
Managing real-time data requires real-time interaction management and enterprise marketing technology.
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Agencies
Adapting to the New B2B Digital Normal
“The face of B2B is not what it used to be,” Google’s Jim Lecinski told attendees BMA15.
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Agencies
Smartphone Points at Shoes—Prices and Size Pop Up
A Ph. D student is working on a new marketing technology that combines a smartphone camera and sensor data to make sense of one’s surroundings in real time.
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Agencies
Chief Marketer Listline June 15
Lists featured this week include American Chesterton Society and Touch of Eco PIP.
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Data & Analytics
Create a Better B2B Big Data Plan
Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.
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Agencies
How to Post Relevant Content On July 4
Don’t just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand’s character.