Search Results for: data

Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.

A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.

Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

Lists featured this week include Bookspan and Metal Center News.

Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.

Great content marketing can be tough to prove and business leaders want to see real, measurable results. Learn how you can measure your content marketing programs.

Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.

This article goes into detail on three things that are important to keep in mind when marketing to Millennials.

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.