Search Results for: data

This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?

Lists featured this week include The Nation and Investment

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

A common struggle for many clients is determining the right KPIs and methodology for tracking performance of initiatives and/or teams.

Lists features this week include Mother’s Lounge and American Girl Magazine Canada.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.