Search Results for: data

Marty St. George discusses the scary move to branded fares, how its new Mint service caught on with very little advertising and other marketing stuff.

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing.

Mobile marketing is a fast mover. Here are some tips and lessons on how to improve your mobile marketing campaigns.

Through impersonation, advanced persistent bots (APBs) can’t be accounted for—they simply blend in. They render critical business marketing tools ineffective.

Lists featured include the Spokesman Review and Social 123.

Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.