Search Results for: data

Andy Kauffman, Marriott International’s VP digital marketing & Marriott.com, talks about how Marriott’s marketing strategy plays out across digital.

Discover how marketing dashboards can help you answer your organization’s burning questions, and the 8 commandments of dashboard design.

With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.

Antonio Sciuto, CMO at Nestlé Waters North America, on how marketing technology has transformed the marketing of its brands.

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.

General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.

Marketers tasked with assessing content marketing ROI and value have their work cut out for them.

New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.

More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here’s a lesson on how IoT offers opportunities for marketers.