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More than three-quarters of B2B marketers in North America plan to create more content in 2016 than they did last year.

Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.

Account based marketing starts with the right information on accounts. Here’s what you need to chart the anatomy of your best prospects.

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

Whether you’re perfecting your social customer service strategy or just starting out, you’ll want to avoid these common mistakes

Lists featured this week include National Geographic History and InStylePaws.com.

Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.

Here are some helpful lessons that brands can learn from politicians.