Search Results for: data

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.

This author from HubSpot outlines five key ways to leverage feedback from your clients to acquire new business.

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.