Search Results for: data

Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.

Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post
or how to optimize their targeting to achieve their business goals.

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.

Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.

Personalization and meaningful 1:1 interactions are the Holy Grail for marketers.
But creating individualized, two-way conversations can be a challenge.

Are you a victim of analysis paralysis? Here’s 7 tips to avoid martech buying burnout.

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions.

By learning how to measure events marketers can justify their expenses to the C-suite.

Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.