Search Results for: data

Shoe retail chain Snipes aims to increase purchase frequency with its new loyalty program Snipes Reserve.

California’s new Opt Me Out Act ushers in a one-click, browser-level opt-out that will reshape how publishers monetize audiences and manage data.

AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds.  That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites but on social platforms like TikTok, YouTube and Meta.  For years, MFA was a mostly web-based problem: cheap, […]

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board.

Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries. The findings point to major shifts in how consumers discover, trust and engage with brands.

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever you call it. May your Q5’s be merry and bright and full of attributable sales. Now back to business. Which is to say, Criteo’s entrance to the AI arena. On Tuesday, Criteo debuted new AI tech and […]

Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.

Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at the beginning of March, I’ve learned a lot about the industry from the perspectives of publishers, measurement companies, platforms and even a few brands. So next year, to round out my education, I’m setting a goal for […]

This week’s PR Roundup examines how a nationwide shredded-cheese recall put brand trust and transparency to the test, Black Friday chatter revealing just how quickly attention spikes—and disappears—in today’s media ecosystem, and Meals on Wheels delivering one of the season’s most resonant Giving Tuesday messages.