Search Results for: data
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Branding/Marketing
PR Roundup: Labubu Mania, Boston U and Alex Cooper Crisis, Authentic Carbs
This week’s PR Roundup looks at the viral social media mania surrounding the Labubu doll, Boston University’s indirect response to “Call Her Daddy” Host Alex Cooper’s sexual harassment allegations and a unique campaign pairing authenticity and carbs.
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B-to-B Events
Get Ready! October is Experiential Marketing Month
31 days of live and digital experiences designed to help optimize your events There’s never been a better time to be a part of an industry that brings people together and creates live experiences. Which is why Event Marketer is partnering with some of the world’s most iconic experiential brands to declare this October as […]
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Diversity, Equity & Inclusion
A PR Power Play: Zohran Mamdani’s Mayoral Messaging Masterclass
Zohran Mamdani’s campaign in New York City’s mayoral Democratic primary really defined what it means to connect and win in the digital age. Grounded in multilingual storytelling, community-first outreach, intersectional identity and multichannel presence, his campaign is a communications blueprint, and here’s why: Language & Narrative Clarity Mamdani speaks in the cadence of kitchen-table conversations. Clear, […]
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Marketers
US Bank Is Using Synthetic Audiences To Generate Real Customer Insights
The scene: Sitting on a large wicker sofa 30 feet from the Mediterranean Sea drinking Perrier in the Riviera sunshine and talking to the chief marketing officer of a bank about generative AI, synthetic audiences and creative optimization. That’s how one rolls in Cannes. But rolling back the clock to 2023, which is when Michael […]
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Behind the News
Social Platforms Failed GLAAD’s Safety Test. What’s The Lesson For Publishers?
GLAAD’s 2025 Social Media Safety Index (SMSI) assesses the safety of six major platforms—TikTok, X, YouTube, Facebook, Instagram, and Threads—specifically for LGBTQ users. Spoiler alert: they all failed the test.
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AI
The Culture, the Content, the Connection
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate.
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Data & Analytics
Mastering First-Party Data: The Complete Playbook for Marketers
As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant experiences. Download this eBook now to future-proof your marketing strategy with the power of first-party data.
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Cynsiders
Top Takeaways from Cannes 2025
Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.” As Omnicom Chief Communications Officer Joanne Trout put it, “another hot, crazy Cannes is in the books, but this […]
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Cynopsis: Sports
Cynopsis Sports 6/24/25: BIG3 teams with IHeart Media; Pluto TV and All Women’s Sports Network inked a global content partnership
Tuesday June 24, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports Newsletter. Happy official start to the summer. BIG3’S BIG MOVES BIG3 is teaming up with iHeartMedia in a major new audio partnership aimed at growing its reach ahead of the league’s eighth season, which tipped off June 14 […]
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Data-Driven Thinking
Cannes Lions 2025: A New Era Of Tech-Enabled Creativity And Collaboration
In 2025, the Cannes Lions festival entered its third era of creativity. The first era focused on the creative itself: the work that inspires consumers to change their behavior. Then media entered the mix, and the creativity tent grew to include how publishers, platforms and brands cultivate consumer engagement. This year, it was clear that […]