Search Results for: data

Strategies to keep in mind while using Facebook Messenger to engage with consumers.

Insights on how to make an email marketing program more efficient and successful.

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

How the role of the CMO is becoming more data-driven.

What marketers need to know about Google Chrome’s privacy announcement.

Five global social media trends to watch in 2020.

Four CMOs discuss trends in 2020 and what’s in store for marketing organizations of the future.

Nielsen looks at the challenges and opportunities of zero-based budgeting.

By Cathy Applefeld Olson Those looking to innovate in the connected advertising space (and who isn’t?) would be wise to tune into what’s happening at Hulu, which in recent months has rolled out new pause ad and binge ad formats. Cynopsis caught up with Jeremy Helfand, VP/head of ad platforms, for a deep dive on […]

Brand marketers discuss the challenges and opportunities top of mind in 2020.