Search Results for: data

The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.

A look at how the CDPA and CPRA differ–and what’s covered under each law.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Google announced it would delay cookie deprecation for another two years.

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.

How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

In light of Apple’s new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.

AB InBev’s new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.

There’s evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.