Search Results for: data

Friday February 18, 2022 Seven-time NBA All-Star Tracy McGrady announced the launch of his nationwide basketball league, Ones Basketball Association. The league will feature a one-on-one seven-city qualifying tournament to identify the best players in the nation. The top three players from each city will advance to the OBA Finals in Las Vegas in July. […]

  Thursday February 17, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. With IEM Katowice on the horizon, ESL Gaming detailed plans to host the upcoming Dota 2 Major in ESL One Stockholm powered by Intel, running May 12-22, and marking the first major event for the title to welcome […]

A SeeHer Series Search Engagement leader and SeeHer member EDO is working with SeeHer in Sports to explore the value of women’s sports, develop a comprehensive comparison to men’s sports, and analyze how well high-scoring GEMR ads perform in women’s and men’s sports programming. For Super Bowl LVI, EDO analyzed how well the celebrities in […]

Wednesday February 16, 2022 The Rams’ win over the Bengals in Super Bowl LVI reeled in a Total Audience Delivery of 112.3 million viewers, across NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital platforms and Yahoo Sports mobile properties. That ranks as the most-watched show in five years, just below Super Bowl LI in February […]

Monday February 14, 2022 A slate of first-time advertisers – bolstered by companies representing the financial technology and cryptocurrency industries – made their debuts at yesterday’s Super Bowl, with over a dozen rookie brands buying in. NBC Sports stated that some brands bought in at $7 million for a 30-second spot. Debuts included Rakuten Rewards, […]

Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.

We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.

Friday February 11, 2022 NBC Sports is leveraging star power for Super Gold Sunday, featuring Super Bowl LVI and the 2022 Winter Olympics this weekend, leveraging Dwayne “The Rock” Johnson and Halle Berry for the festivities. Johnson will star in NBC Sports’ opening tease for “Super Gold Sunday,” narrating the open for the 5p hour […]

  Thursday February 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. New digs for the NBA 2K League, which announced that Indianapolis has been selected as the host city for the upcoming season (the league’s fifth), which will blend remote and in-person games. Play begins March 23 with the […]

Wednesday February 9, 2022 NASCAR’s Busch Light Clash at the Coliseum packed a punch for FOX, which was 4,283 million viewers tune in for the race on Sunday, marking the most viewers for the event since 2016, according to Nielsen. In addition, the event was up 168% over last year’s race on FS1, with top […]