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  Thursday August 31, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Evil Geniuses brought down Paper Rex to claim the VALORANT Champions title on Saturday in Los Angeles. Evil Geniuses became the first North American organization to win a VALORANT Champions title and made history in some […]

We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.

Chief Marketer’s PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.

  Thursday August 24, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Nintendo’s drip-feed strategy for highlighting upcoming DLC content in Pokémon Scarlet and Violet is hitting all the right notes in the media and sends an interesting message for marketers in the games space. While The Pokémon […]

  Thursday August 17, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Saudi investment fund Savvy Games Group was the party behind a $2 billion deal with Embracer Group that crumbled earlier this year, according to a report from Axios. Savvy, which has made significant investments in the […]

Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.

  Thursday August 10, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. This weekend’s Evo fighting game tournament showed just how strong the esports audience still is despite ongoing concerns in the industry about the business of competitive gaming. As viewership and attendance of live events continues to […]

Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.

  Thursday August 3, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Project L, Riot Games’ upcoming fighting game, will be playable at Evo, the largest fighting game tournament in the world, the companies announced. The project codenamed Project L has been years in the making for Riot […]

We spoke with Walgreens CMO Linh Peters about the brand’s largest promotional event, recent pivot to healthcare messaging, launching loyalty programs and more.