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A strong brand monitoring and measurement framework rests on a foundation of sound data management, analysis, marketing process orchestration and measurement techniques.

In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.

To measure content ROI effectively, marketers must incorporate opportunities for measurement using content experience elements at the point of creation.

SEO is a key consideration when purchasing a new content management system. Here’s some key questions you should ask before investing.

Stoli’s Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.

Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here’s why your research needs to move to the next phase.

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.

Most business leaders intuitively believe that referrals are the best possible leads, and new research shows just how dramatic an impact referrals have.