Search Results for: correction

The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients […]

Does paid video search make sense for your organization? Here’s what to consider before investing.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

Is your marketing data in fighting shape to meet your pipeline numbers? If you’re like the typical B2B company, it’s probably not:

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.

For the brand marketer who wants to employ agile marketing to redefine a brand voice, there is a four-step process. Here’s an overview.

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Centroids are largely to blame for muddying the waters of location-based advertising – meaning that determining the location of any given person is fuzzy, rather than precise and accurate.

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?