Search Results for: correction

Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork is available for download tracking but imposes privacy restrictions, making life harder for advertisers and ad networks. Consequently, numerous campaigns are still tracked by […]

Discover how behavioral economics offers a simpler, more effective approach to floor pricing optimization. Kean Wang, VP of Product and Strategy at Intowow, reveals best practices for balancing Header Bidding and Google Ad Manager to maximize publisher revenue.

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

Cynopsis Best of the Best & Rising Star Awards Surprise! Entry deadline extension Didn’t get your entry in on time? Not to worry – we’ve extended our deadline just for you until July 10th! Whether you’re just starting a submission or looking to get the last few in, don’t wait a moment longer… ENTER NOW […]

  Tuesday June 25, 2024 Good morning! It’s Tuesday, June 25, and this is your monthly Cynopsis sports newsletter. BIG 12 HAS BIG HOPES We’ve seen naming rights deals for bowl games, events and tournaments, but what about conferences? Yahoo Sports writes that the Big 12 is looking at a naming-rights partnership that’d be worth […]

Retail giant Walmart announced it will roll out digital shelf tags to 2,300 stores by 2026 replacing the paper tags it uses now. The omnichannel technology upgrade will help increase efficiency in updating prices, replenishing inventory and picking ecommerce orders, according to Walmart in a press release announcement. Walmart piloted the electronic price tags at […]

Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome. 

It’s Pride Month, and it’s not just humans who are prepared to honor this time meant to celebrate love.

It’s Pride Month, and it’s not just humans who are prepared to honor this time meant to celebrate love.

It’s been a tough couple of years for people working in media and marketing, including mass layoffs and uncertainty about the future of ad tech. But while these changes have been difficult for those involved, they’ve also created fertile territory for individual consultants with in-demand expertise. These are people who either left their jobs or […]