Search Results for: correction

PR Roundup looks at the potential impact of creators and influencers at the DNC, helping educators in crisis, and how an agency is revealing all the numbers on how AI has impacted its bottom line.

While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.

How AI-powered search engine recommendations will make earned PR placements more impactful than ever.

The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous.  But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy […]

Details from U.S. District Court Judge Amit Mehta’s 286-page antitrust ruling against Google that form the basis of his argument.

Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product info – between accounts on the platform going back at least two weeks, according to three ecommerce consultants and ad agency execs who each manage numerous GMC […]

Hyundai returns to the Olympics as a national advertiser and the presenting sponsor of the USA women’s soccer team – with a new ad campaign to show for it.

Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.

The traditional media operating model is broken, demanding more money, time and resources as brands scale. Outdated metrics like CPMs and CTRs can hinder efficiency, while media fragmentation makes finding the right metrics tricky.  But it doesn’t have to be this way. Digital media standardization can make practices, formats and metrics consistent across platforms. Aligning […]

Toy company Toys R Us debuted a brand video almost completely created with generative artificial intelligence.   The one-minute video portrays a boy in the 1930s dreaming of a toy store with a female voice telling the origin story of Toys R Us. The boy depicts Toys R Us founder Charles Lazarus and how he came […]