Search Results for: content marketing

In the age of influence, it pays to partner with a global icon. And that’s exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou. The brand dug into its deep roots in the nightlife scene to […]

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Also, what even is the open web, and do consumers care about the definition? This is the sort of inside baseball stuff that ad tech CEOs and founders somehow still continue to debate when […]

The last thing most marketers want to think about right now is politics. However, in today’s media environment, where attention is fragmented and trust is fragile, they can learn a great deal from how political advertisers operate. Political campaigns have mastered persuasion, precision and performance under pressure. They have to move people who are skeptical, […]

Today’s shoppers are smarter and more research-driven than ever—84% conduct extensive online research and 40% use AI to guide their decisions. Lily AI’s 2025 Consumer Research Study reveals how rich, relevant product content across digital channels is key to capturing and converting modern consumers. Download now!

Today’s shoppers are smarter and more research-driven than ever—84% conduct extensive online research and 40% use AI to guide their decisions. Lily AI’s 2025 Consumer Research Study reveals how rich, relevant product content across digital channels is key to capturing and converting modern consumers. Download now!

In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and  analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]

The 23-year-old pet food brand highlights messy pet moments in its first full-funnel marketing campaign. Chief marketing officer Miki Dosen details the campaign’s inspiration, strategy and early results.   For the first time in its 20-plus years, pet food company The Honest Kitchen launched a full-funnel marketing campaign.   With its launch into PetSmart stores across […]

Economic concerns may be in the headlines, but networks still pulled out all the stops for the splashy spectacle of the network upfronts Monday. They also announced some real news.

Marcelo Pascoa, VP of Marketing at Molson-Coors, discusses Coors Light’s new audio-based cold plunge ad, reinventing Coors brands for younger folks and his approach to AI-based storytelling.