Search Results for: content marketing

Streaming giant Netflix recently announced price increases across all subscription tiers, pushing their premium offering to $24.99 monthly. At the same time, it hit record subscriber numbers. This seemingly contradictory dynamic of rising prices and accelerating growth offers valuable insights for subscription businesses navigating their own pricing strategies.

Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo Pino, CEO and Creator of audiovisual production company Smilehood (“Plim Plim”), shares insights on how children’s content execs must adapt in 2025 by combining established concepts with innovative strategies to find a way forward. The oversaturation of children’s content in […]

This week’s PR Roundup looks at ways to interact with employees during times of uncertainty and stress, how Waffle House can be seen as an example for price-increase communications, and what brands are leading the social media conversation before the Super Bowl.

Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and Live Investment, GroupM US, talks Super Bowl Strategy. How will this year’s Super Bowl game look different than last year? Together, influencers and celebrities will create a powerful dynamic in this year’s Super Bowl. Featured prominently in this year’s creative, influencers […]

As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens. 

Content theft is rising, and publishers must proactively protect their intellectual property. Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategies—legal, technical, revenue, and industry collaboration—to safeguard digital content in 2025 while maintaining accessibility and monetization.

Pinterest is betting on shoppable ad formats in a big way. “We’re all in on shopping,” said chief revenue officer Bill Watkins. The social media platform’s main focus is making it easier for users to buy through its platform. “There’s going to be a lot of innovations around visual search and discovery, but really in […]

For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.

This week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations.

Fox hopes to launch a DTC product by the end of 2025, an announcement that alleviates questions of how Fox will respond to cord-cutting.