Search Results for: content marketing

Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.

Increased AI usage carries with it some serious environmental implications. But the team at Scope3 believes that selective, strategic use of AI upfront can reduce emissions down the line, especially when it comes to notoriously inefficient sectors like ad tech.

Baby products brand Munchkin may have an uphill battle getting approval for the creative for its new patented nipple shield. The just-launched product took a decade to develop and is best understood with a video, said Kristin Pagano, GM of infant nutrition. The former VP of marketing at Munchkin discusses the details of its marketing campaign […]

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came last month when André Swanston, co-founder and former CEO of Tru Optik – which sold to TransUnion in 2020 – raised […]

The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.

Curtis Symonds has done a little of everything. In this interview, he talks about where HBCU GO is headed as well as what the current political climate on DEI means for the industry.

When it comes to family matching outfits, the best marketing is often user generated content.   Shoppers, especially moms, love to see how PatPat’s family matching outfits look on other families, said Ranu Coleman, head of marketing for the apparel brand manufacturer.   Luckily, moms also love sharing pictures of their coordinated crew, so obtaining the UGC […]

The Trump administration has moved swiftly to dismantle DEI initiatives across the federal government. Could these Executive Orders impact DEI-designated ad spend on Black-owned media and throughout the ad tech ecosystem?

The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her thoughts on achieving Brand Love. Throughout your career, notably most recently at NBCU, you spoke a lot about the value of understanding the intersection of art and science. What is […]

The Washington Post’s crisis and the erosion of trust it faces represents a perilous moment for media relations professionals and the general public who rely on the press for competent and independent reporting.