Search Results for: content marketing

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.

Marketing to Millennials is a challenge since they have different likes. Here you will learn, from a Millennials himself, three constants you can count on.

Technology and data are creating new forms of storytelling, and marketing teams that find the most creative ways to leverage these tools are often the most successful. Finding ways to invest in creativity is a challenge marketers will be facing moving forward, according to Gerry Murray, research manager with IDC’s CMO Advisory Service.

Not all marketing-related technologies are equally important, nor are they always necessary.

A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.

Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.

B2B digital marketing spending will increase 7.6% to almost $77 billion in 2015, according to Outsell’s 2015 Advertising and Marketing Study.

If you’re leading an omnichannel marketing campaign and haven’t talked to the person running your mail operation in a while, now may be the time.

SapientNitro recently released a study of marketing technologists’ skills, career paths, attitudes and behaviors, and the results shed some light on this new group of marketing tech specialists.

Chief Marketer sat down with Progress Software CMO Melissa Puls to talk about the challenges of team realignment, integrating new acquisitions from a marketing standpoint, bringing digital experience marketing to the forefront and technology’s role in her department.