Search Results for: content marketing

Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.

When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”

Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.

Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Customer churn has long been a problem for cable companies. Good data management can change that channel.

This article shares how and why you need to run client progress meetings, including 7 inbound marketing activities to report on each month.

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.

Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, shares the four pillars that helped turn Sour Patch Kids into a cultural phenom.

Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.