Search Results for: content marketing

Agencies are adding space for content marketing labs to produce video and photo shoots and other digital content. Here’s what you need to know.

A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.

Keynoters at this week’s Adobe Summit shared the importance of engagement and why they do (or in Clooney’s case don’t) use social media.

Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.

Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.

A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.

Here are five key ways influencer marketing has reshaped the marketplace and transformed retail sales.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.