Search Results for: content marketing

Leveraging AI and machine learning can help marketers expose the best accounts, improve conversion rates and serve as a guide on how to most effectively spend your marketing budget.

Want to tell better B2B stories? Put your customer at the center of the tale.

The CMO role looks very different than it did even one year ago. Learn trends, challenges and tips to be more effective.

Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.

The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling.

The Sweden on Airbnb “Free to Roam” campaign lists the country’s vast public lands in the same style as a homeowner would post a listing.

Marketing automation is helping bookkeeping firm Sum of All Numbers create a sales management pipeline, to keep track of sales and onboarding.

Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.

Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.

There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.