Search Results for: content marketing

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.

For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.

YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.

Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.

Do your words really capture prospects’ attention? a
At B2B Connect to Convert this week, Nancy Harhut shared a
key ideas for better B2B copy writing in a content master class.

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.

As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.