Search Results for: content marketing

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

Think sales enablement is the sales manager’s job and not marketing’s responsibility? Wrong.

Here’s a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.

Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.

A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.

Dignity Health’s Mark Viden recently chatted about the “Hello Humankindness” marketing strategy targeting both internal and external audiences.

For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.