Search Results for: content marketing

Derek Detenber on its PGA Tour partnership, marketing to men
and how its plans to move forward.

The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social.

Many B2B companies lack a consistent data structure to link systems, making it tricky to run campaigns in a scalable way, according to new research from Forrester Consulting.

Go behind the scenes with Ally’s CMO Andrea Brimmer to learn how she
plans, and successfully executes, its disruptor strategy.

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala.

Here are four tips for a successful transition, from the moment you scan a live lead at a trade show to that lead’s conversion into a sales opportunity

The playable record features a core of cereal, topped with layers of milk and dark chocolate all pressed into a 3D-printed mold to create playable grooves.

Brand recognition and awareness play a huge part in building credibility
with customers and helping the sales team close a deal.

How can webinars be used to generate new leads? What types of webinar formats work best, and how do you measure the results?