Search Results for: content marketing

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

“We’re in the business of storytelling, so we should be using those tools to uplift women, and all marginalized parties, across platforms,” says Dyllan McGee, Founder and Executive Producer of MAKERS, Verizon Media’s brand aimed at accelerating the women’s movement. On the heels of the organization’s 2020 conference, McGee shares details on the organization, as […]

Chief Marketer spoke with Ian Trombetta, the NFL’s svp of social and influence marketing, to learn how the league is catering to the next generation of sports fans.

Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.

A review of U.S influencer marketing enforcement and guidance.

Keyword research tips for marketers to achieve higher search rankings for digital content.

By Kevin Hill, Founder/CEO, VuPulse Unlike what happened in the early 2000s when Napster and pirating threatened the music business before the industry itself was able to adapt and capitalize on the advent of digital music, the film and movie industry seems to have learned a bit from those mistakes of the past. But only […]

These B2B marketing stories were the most read so far this year.

Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.

Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.