Search Results for: content marketing

How brands can move from minimal contextual targeting to a more granular approach focused on testing, measuring performance and dynamic creative messaging.

Many consumers says they would change their buying habits if it would help the environment. Here are a few businesses that are capitalizing on that through debuting eco-friendly offerings.

SAP’s digital video series showcases companies’ efforts–beyond its own–regarding environmental sustainability and social issues.

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.

Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.

Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.

Content strategy tips to enhance your brand’s digital presence in 2021.

While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.

A look at the most-read CM stories of the year.