Search Results for: content marketing

  Thursday April 6, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Creatives are starting to tap into the true power of the Unreal Editor for Fortnite, and the maps, gameplay and other creations have inspired industry experts to reexamine the potential of the metaverse. Epic Games released […]

Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.

Explore 18 brand activations that were on the ground at SXSW 2023.

  Thursday March 30, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Misfits’ journey from esports organization to something more continued this week with the announcement of Pixel Playground, a Roblox game studio co-founded by two recent additions to Misfits: co-owners and Misfits creative directors Kreekcraft, the world’s […]

Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.

The insurance brand now uses its internal content studio to supplement creative and produce campaigns more efficiently.

  Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

  Thursday March 16, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Silicon Valley Bank’s collapse impacted several major game developers, though esports organizations remained largely unscathed by the second-largest bank failure in U.S. history. The financial and venture capital news of the week – SVB folding in […]

If facing pressure from CEOs to prove ROI, CMOs can take there steps to optimize their marketing spend.