Four Tips for Optimizing Marketing Spend Amid Budget Cuts

Posted on by Chief Marketer Staff

Many CMOs—59 percent, according to the Harvard Business Review—are experiencing increased pressure from CEOs to prove the ROI of marketing investments. But there are steps CMOs can take to optimize their marketing spend, according to a column in AdExchanger, from assessing the impact of vendors, agencies and martech tools to building collaborative teams to revitalizing great content.


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Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to view the 2023 winners!