Search Results for: augmented reality

The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.

A kiosk in a KFC uses facial recognition technology to scan customers’ faces and suggest menu items.

Brands like Always are seeing that storytelling is the best way to engage consumers. Here’s why.

Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.

This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.

Lessons learned for you to apply to your own marketing strategy and campaign work.

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.