Search Results for: augmented reality
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Agencies
Why Luxury Brands Need to Focus on the Human Customer Experience
Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.
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Why B2B Marketers Need AR and VR Solutions
Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.
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Agencies
Audi Uses VR for a Deep Experiential Dive into the Q5
The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.
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Beijing KFC Tests Facial Recognition Ordering System
A kiosk in a KFC uses facial recognition technology to scan customers’ faces and suggest menu items.
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Agencies
Messaging vs. Storytelling: The Evolution of Brand Communication
Brands like Always are seeing that storytelling is the best way to engage consumers. Here’s why.
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3 Critical Steps to Identifying the Best ABM Target Accounts
Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy.
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Agencies
Dior, IKEA, Many Others Adopting VR and AR Technologies
This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.
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Agencies
How the IoT is Creating Real-Time Customer Experiences
Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.
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Agencies
Amex Ups Game at U.S. Open with Augmented Reality Experience
The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.
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Agencies
5 Recent Major Moves to Leverage for Your Marketing Strategy
Lessons learned for you to apply to your own marketing strategy and campaign work.