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Instead of assuming leads come in at the top of a funnel and work their way down, third-gen systems marketing automation learn from every step of the sales process.

YouTube Influencers can be an important part of the marketing mix. Here’s six tips to help you find and put them to work successfully.

No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here’s 7 best practices.

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.

Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators are having a tougher time getting SEO traction.

Chief Marketer talked with Fareportal senior vice president, online marketing Brijen Rajput about why his company used its resources and technical know-how to build custom proprietary marketing tech solutions, and how his team is leveraging them each day.

Are you getting the lead generation and sales engagement you want from your gated content?

Check out these 7 top benefits of content marketing videos.

2014 was a breakout year for brands using video to drive engagement and conversion, and in the race to develop content that engages decision makers, video must be a significant part of marketing strategy moving forward.