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Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.

AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge’s State of Commerce Advertising Report. We spoke with Felix Witte, General Manager and SVP Publishers & Advertisers to dive into the details.

The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.

Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.

Standing out on LinkedIn is possible, especially by avoiding these four mistakes.

Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing environment to support a new generation of branding. Here are three ways to accomplish this.

The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.

Ahead of PRNEWS’ next session in its Digital Learning Series, Social Media for PR Campaigns on July 17, we spoke with a presenter for the event, Carolyn Cohen, Senior Marketing Manager-Social Media at H&R Block.

This week’s PR Roundup looks at a presidential campaign spokesperson going rogue during a CNN interview, Microsoft using AI and social media to reach restaurant owners and the Institute for Public Relations’ newest report on combatting election disinformation.

Cynopsis Best of the Best & Rising Star Awards Surprise! Entry deadline extension Didn’t get your entry in on time? Not to worry – we’ve extended our deadline just for you until July 10th! Whether you’re just starting a submission or looking to get the last few in, don’t wait a moment longer… ENTER NOW […]