Search Results for: Marketers on Fire

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald’s marketer, shares insights as the founder of Magnolia Insights.

The lines may have blurred but there are still key differences between B2C and B2B buyers.

The First Annual Marketing ARC Awards celebrated the best campaigns that have embraced marketing technology solutions, and winners were announced at LeadsCon New York in August. Chief Marketer created this awards campaign in response to the explosion of tech solutions being leveraged by marketers in recent years.

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

Lists featured this week include Direct Checks Masterfile and Managers Intelligence Report.

Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.

Here’s a bit of news. CMOs get fired. A lot. In fact, we’re the most fired executive in the board room.

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

These five agency owner mistakes aren’t unique, and fixing them isn’t optional.

Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.