Search Results for: Marketers on Fire

An ABM approach fueled by targeted content is helping Central Square
reach customers and new prospects.

Now five years in as Mastercard’s CMO, Raja Rajamannar shares the strategy
behind “advancing” the campaign.

Still struggling to recover from a 2015 food-safety crisis, Chipolte is turning the page
with a big campaign to win back customers.

Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces
to celebrate the 30th anniversary of its “Just Do It” motto.

Here are the five steps to creating a successful Google Analytics implementation.

The branding power of YouTube is undeniable. As the number of viewers grows marketers’
opportunities to reach more consumers and benefit their bottom line.

Starbucks is hoping to draw in new loyalty members—and provide entertainment and
fun for its loyalists—with a summer-long virtual board game.

If your head is spinning with all the reboots and revisited trends, you are not alone.
So how do marketers pick what reboot trends to invest in and which to avoid?

Just in time for Mother’s Day, Nina Wooten of DiscoverOrg shares the parallels of her journey in marketing and motherhood.

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here’s the steps to take.