Relay Sponsorship and Event Marketing has merged with U.K. research firm Sponsorship Intelligence to expand its research capabilities in the U.S.
Sponsorship Intelligence, which specializes in sponsorship and event measurement, becomes a division of Publicis-owned Relay. SI keeps its London headquarters, but will develop new services for the U.S., and will manage that business from Relay’s Chicago headquarters.
Relay ranked No. 28 in the 2005 PROMO 100 with estimated 2004 net revenues of $14.3 million.
