Q&As

Crocs is using the tension between loyalists and those who find its
shoes distasteful to grow sales and reach new customers.

A newly revamped web presence is helping UL create a message
of trust, a core value for the 125-year-old brand.

The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences.

In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.

L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together.

Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet.

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

The typical length of a B2B video is getting shorter, but viewers are
watching longer, according to a new report from Vidyard.

A strong presentation bridges the gap between a creative’s vision and a
client’s perception and can lead to buy-in or outright dismissal.